Virtual Learning Event:
Sinai in the Cloud
I conceived and developed the full event concept for Sinai in the Cloud, a Shavuot virtual learning event with five panelists in breakout rooms.
My Role: I led and designed communications and promotional strategy end-to-end.
Results: The campaign generated over 1,700 sign-ups (around 650 new email leads) and strong community engagement through landing pages, Meta ads, social, sidebar ads, pop-ups, newsletters and sponsored emails.
Global reach: Participants from at least 15 countries (Senegal, South Sudan, Germany, Brazil, Portugal, Mexico, Israel, Canada, the UK, France, Finland, the Netherlands) and over 26 U.S. states.
Links:
Internal Strategic Brief
Landing Page: I designed 12 landing pages to track conversions from different traffic sources.
Zoom slides included chat prompts and CTAs for continued engagement with Sefaria (newsletter sign-ups and donations).
Event poster I designed for organic social.
“It was fabulous. I definitely hope to do more sessions in the future if you are offering them. And in the meantime I’ve signed up for the Sefaria monthly supporter group. So grateful for all you all do and give us. Thank you!””
This was the first sitewide pop-up Sefaria deployed for an event and recieved 38K views and 331 conversions (email sign-ups) over the span of 2 days.
Fundraising:
shavuot sustainer campaign
I led creative strategy for Sefaria’s Shavuot Sustainer Campaign, which surpassed fundraising goals and delivered record-breaking results.
My Role:
Concepted and designed the campaign’s winning tote bag incentive.
Developed copy and creative for paid ads.
Crafted high-performing messaging that emphasized tangible benefits (“Join the Club”).
Created ad variations that identified winning colors and messaging for future campaigns.
Results:
$137K raised, including $112K in annual recurring revenue from 672 new monthly donors (Sustainers).
Tote bag incentive outperformed all other offers, driving record participation.
Paid ads generated $4,500 in gifts (up from the low hundreds in past campaigns).
Average daily donations increased to 100 (compared to under 70 normally).
One of a few email footers for the campaign.
in-person event:
Sefaria retreat
I branded and produced materials for Sefaria’s first full-staff, in-person retreat, which brought together team members from both the U.S. and Israel.
My Role:
Concepted and oversaw the design, shipment, and delivery of custom swag for all attendees.
Coordinated and styled professional headshot sessions; managed the production of portraits for all 40 staff members over two days.
Created an internal Google site to centralize retreat scheduling and logistics.
Managed formatting and integration of new headshots for use on Sefaria’s website and in staff email signatures.
Impact: The retreat strengthened cross-continental team identity through consistent branding and professional visual assets, while giving every staff member refreshed, polished portraits to support Sefaria’s external communications, and swag to feel connected to the org and to remember our in-person experience.
